About
Hello! My name is Jordan, and I personally built INDICES™ because I discovered something fundamental about brands: their truths aren't created — they're excavated.
There's a tendency in naming to come up with creative ideas and make them up as you go along. Well, to counter that, I've developed a systematic method to uncover what already exists, buried in cultural bedrock. With INDICES™, every meaningful brand element - from names to voice patterns - is an artifact waiting to be discovered.
Method
Brand archaeology differs fundamentally from traditional approaches. Where others create through ideation, INDICES™ excavate through systematic cultural analysis. This methodology reveals authentic elements that resonate deeply and last through time.
The archaeological process involves:
- Systematic cultural excavation
- Pattern recognition in market bedrock
- Rigorous meaning analysis
- Cultural resonance measurement
- Preservation of authentic elements
Philosophy
Every brand has a truth waiting to be uncovered. This isn't about invention or creativity - it's about discovery and documentation. The elements that will define your brand already exist in cultural memory. They simply need to be excavated with the right tools and methods.
Through INDICES™, I've developed a system that makes this excavation process systematic and reliable. It's a bridge between cultural archaeology and brand development, ensuring every discovery carries genuine weight and lasting resonance.
Background
After years of observing how brands develop and evolve, I recognized that the most enduring elements weren't created through brainstorming - they emerged from deep cultural patterns. This realization led to the development of INDICES™, a systematic approach to uncovering these patterns and transforming them into strategic assets.
Today, I work with clients globally, helping them discover authentic brand elements through archaeological methods. Each project is an excavation, revealing truths that have been waiting to be uncovered.
If you're interested or want to learn more about brand archaeology, I welcome the conversation: